Information literally flooded our everyday lives. Their value is, at first sight, conditioned and limited. The interpretation of such information is often straightforward, strict, inaccurate or misleading. Correlation and causality confusion is one of the most common “imperfection”. Information coming from a small number of respondents, such as twenty men, or information coming from a larger sample collected by a method which does not allow for such interpretations are a bit more common than the aforementioned. Sometimes, no interpretation is possible – for example a postal survey.

We bring certainty of firm grip of informational and methodological purity, because from our experience we know that useful decisions arise from high quality products, data, and accuracy. That is what we do.

We minimize risks and increase the success rate of decision-making.

Try the taste of facts
We see thingsas they really are.

RESEARCH SEGMENTS

FINANCETOURISMFMCGAUTOMOTIVEUTILITYTELCOSOCIALHEALTHCARE

DATA COLLECTION METHODS

CLT/in-hall testIn-Home TestAssisted Shopping (AS)Eye Tracking (ETC)Telephone (CATI)Face to Face (CAPI, TAPI, PAPI)On-line (CAWI, CASI, CAMI)Focuc Groups (FGD)In-Depth Interview (IDI)Mystery shopping (MS)

DID IT WORK OUT?

Do the research results lead to the goals you intended?

out of box thinking

Do you appreciate unorthodox methods, which may aside from traditional solutions move the problem understanding to a whole new level?

WHAT WOULD YOU ASK?

If you could ask the population one question about what you are interested in, what would you ask?

How do we do that?

We’re not alone. Our team know how to proceed.
We have decades of experience.

Empathy is on our side.
We enjoy understanding our client’s needs.
We know how to ask the important questions in the field of interest,
That is when the results make sense.

We have a testing panel.
Before we present the project design,
the concept, acceptability and comprehensiveness are tested
by the target group.

It sounds easy.
It is worth a test.

write us about your needs

  • NEEDS IDENTIFICATION

    First, we listen to what our clients think they need, and what they may need in order to achieve their goal, which may be offer optimisation, package change, market share increase, product and service profitability increase, or just status description.

  • THOROUGH PREPARATION AND REALIZATION

    Then we propose the solution and go through every part of it with the client. After the design is approved we get to work.

  • WE WILL PUZZLE IT OUT

    When the carefully prepared hypotheses are ready and the research goal is clear, we extract the information from the datasets and tidy it up for easy interpretation.

  • WE SEE THE THINGS AS THEY REALLY ARE

    In our finding we highlight the critical moments or where the weak points of the concept are. We present the client with the way they should follow to achieve the goal of the project.