Information literally flooded our everyday lives. Their value is, at first sight, conditioned and limited. The interpretation of such information is often straightforward, strict, inaccurate or misleading. Correlation and causality confusion is one of the most common “imperfection”. Information coming from a small number of respondents, such as twenty men, or information coming from a larger sample collected by a method which does not allow for such interpretations are a bit more common than the aforementioned. Sometimes, no interpretation is possible – for example a postal survey.
We bring certainty of firm grip of informational and methodological purity, because from our experience we know that useful decisions arise from high quality products, data, and accuracy. That is what we do.
We minimize risks and increase the success rate of decision-making.
